Tell us your canna-story. What led you to this industry? What was your first endeavor and what piqued your interest about cannabis?
I have known our CEO and founder, Mike Beaudry, for 20 years and we had worked together for 10 years at UNFI. He was able to see the similarities between the early days of the natural food industry and how his background in distribution was going to be incredibly relevant to the cannabis industry in California. His enthusiasm was contagious, and it was an easy decision to follow him into this industry as my kids were grown, and I was ready for a big change. I took a one-year detour into pet food distribution which helped round out my background with some private equity experience and then joined Mike as soon as the first fund raising round was completed.
What do you find to be unique about this industry?
There has not been a similar opportunity to be at the ground level of an industry since the end of alcohol prohibition.