Tell us your canna-story. What led you to this industry? What was your first endeavor and what piqued your interest about cannabis?
I’m a 2nd generation female cannabis enthusiast so when federal legalization was imminent up here in Canada, I knew my entrepreneurial moment had arrived. I decided to take my 25 years of experience in digital publishing and marketing to create a multi-platform media company targeted to cannabis-curious, resilient, fierce, professional women who are driving change in the world.
What is your favorite thing about working in cannabis and what keeps you excited about continuing to work in this space? What do you find to be unique about this industry?
This is the second “new” industry that I have thrown myself into – the first being digital media in 1997. I love everything about meeting new challenges every day. I have always excelled at doing jobs that have never been done before, in brand new industries and here I find myself yet again, but couple that with my passion for cannabis and belief in the plant and my excitement is difficult to contain. What I love about this industry is that cannabis is truly a life-changing plant for many people – and potentially the planet. Being part of evangelizing the plant as well as creating a new industry that has the potential to actually be the first industry to ever be truly diverse and inclusive is giving me life.
What do you think is the next BIG THING in Cannabis?
Aside from all the fantastic wellness applications and products that will be developed in coming years, I believe medical uses of cannabis and disrupting the pharma industry will be the most important developments in coming years.
This is a tremendous moment in history for women to step up into their own power and shape the future of this potentially world-changing industry. I’m excited to see what we can achieve through supporting each other, collaborating and celebrating our successes!
What is a little known fact about yourself? What are some of your interests and hobbies?
A little known fact about me is that I spent most of my 20’s as a ski bum in Chamonix, France. I love skiing to the core of my soul. I love everything about snow and the mountains including hiking, mountain biking, forest bathing, it calms my soul. My deepest desire is to spend the Golden years of my life skiing.
Who is someone that inspires your work?
Michelle Obama, Ru Paul, Malala, Oprah, Marie Curie, Jacinda Ardern, my team