How important is brand loyalty when it comes to cannabis products?

We’re dispelling myths about brand loyalty on Thursday, September 30th at 1:00pm PT/4:00pm ET as we sit down with Headset to discuss how you can challenge assumptions when it comes to brand loyalty data. We’ll cover:

• What does brand loyalty mean in the cannabis industry?
• What cannabis products generally have low, medium, and high brand loyalty?
• How do you interact with your customer when brand loyalty isn’t necessarily the goal?
• How can you use data to guide strategic decision-making around brand loyalty?

David Abernathy, Principal of Arcview Consulting, will lead the discussion with Liz Connors, VP of Data & Analytics at Headset, and Jewel Loree, Senior Product Manager at Headset.