California: The Golden Opportunity?

Part of the Cannabis Intelligence Briefing series.

Rarely does a 20-year-old market with 40 million residents undergo as radical a transformation in as short a time as California’s cannabis market did when the adult-use market went live on January 1st this year.  California is the single biggest cannabis market in the world. It also has the most complicated and onerous regulatory scheme with a  remarkable number of local variations.  Whether you’re looking to start a business, grow a business, or invest in one, the data and analysis in this report will help you make the most of California’s new regulatory environment.

In this report, you’ll learn:

  • How California’s already-established 3,000 retail storefronts and 7,500 delivery services create a substantial launchpad for growth and product access.
  • How California’s administrative and tax regime stack up against other adult-use states, and how onerous regulatory environments risk pushing cannabis prices higher, inhibiting market growth, and ironically, sustaining the illicit market.
  • Nuanced analysis of the market opportunity across all 58 counties, with detailed descriptions showing how widely local regulation vary; and ultimately,
  • The most likely path that takes California from $3.7 billion in 2018 sales to $7.7 billion by 2021.



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